Angela Woo

Angela Woo is the Founder and CEO of Woo Brand Research, a company specializing in market research and strategic insights.12 With over two decades of experience in the research industry, she is recognized as a brand strategy and communications expert.2

Professional Background

Angela Woo has established herself as a consumer insights expert and strategist.1 Her career spans more than 20 years in the research industry, during which she has focused on uncovering intelligent shopper insights.2 Prior to founding her own company, she held senior roles in well-known research companies such as Hall & Partners and Lieberman Research.

Expertise and Approach

As the leader of Woo Brand Research, Angela is known for:

1. Relentlessly pursuing market research and strategic insights to help clients make vital business decisions.1
2. Championing the positive impact of market research insights on business outcomes.1
3. Applying research findings across various industries, including consumer packaged goods, high tech, and gaming.1

Thought Leadership

Angela Woo is a member of the Forbes Agency Council, where she contributes her expertise on various topics.3 Some of her published articles include:

• The impact of life-altering events on consumer values and beliefs
• Mapping the metaverse and its implications for brands
• The pandemic's influence on Gen Z and brand connections1

Through her work and thought leadership, Angela Woo demonstrates a commitment to leveraging research and data to drive long-term strategy and growth for businesses across different sectors.1