Angela Woo

Angela Woo is a brand strategy and communications expert with over twenty-four years of experience in the research industry. She is passionate about understanding consumer behavior and utilizing insights to drive vital business decisions. Angela has worked with Fortune 500 brands, helping them understand how different generations think and interact, and how to market to each group effectively. She has authored nationally placed articles, including as a member of the Forbes Agency Council, about Millennials, Generation X, and Generation Z. She is the founder and CEO of Woo Brand Research and has held senior roles in well-known research companies such as Hall & Partners and Lieberman Research Worldwide. Angela studied Sociology and Business at University of California, Los Angeles.