James Sullivan

James Sullivan is a senior marketing professional with extensive experience in digital marketing, loyalty programs, and eCommerce operations. He currently serves as the Senior Director of Marketing at Ingredient, a position he has held since October 2023.1

Career Highlights

James has over 20 years of experience in the marketing industry, specializing in:

• Customer Relationship Management (CRM)
• Digital marketing
• Loyalty and retention marketing
• eCommerce operations

Throughout his career, he has worked for several notable companies, including:

• Red Robin: Director of Loyalty & CRM Marketing (2019-2022)
• Vail Resorts: Senior Marketing Manager, CRM (2016-2018)
• Frontier Airlines: Manager of eCommerce Operations (2012)
• CenturyLink: Senior Manager, eBusiness Operations (2006-2012)

Expertise and Skills

James is known for:

• Creating and executing effective customer engagement strategies
• Leveraging marketing technology and analytics
• Designing customized solutions to address specific company goals and challenges
• Driving digital engagement and business performance

He has a proven track record of success in managing planning, implementation, marketing strategy, and analysis for maximum return on investment across multiple channels and platforms.1

Education

James holds a Bachelor of Business Administration (BBA) from Whitworth University, which he earned between 1996 and 2000.1

In his current role at Ingredient and through his consulting work with Digital Amity, James continues to apply his expertise in creating loyal and satisfied customers, driving repeat purchases, and increasing customer lifetime value.