Michael Eliav

Senior Marketing Director ♦ Ecommerce & Performance Marketing ♦ Customer Acquisition & Retention ♦ Digital Growth ♦ CRM

Michael Eliav is a performance-driven marketing leader with extensive experience in strategic marketing roles.1 He previously served as Senior Marketing Director at Nestlé Health Science from January 2020 to October 2022.1 In this role, he was responsible for:

Key Responsibilities

Leading end-to-end marketing including ecommerce, performance marketing, CRM & loyalty, content and customer experience1
Overseeing domestic sales delivery for Nestlé Health Science's DTC brand, Puritan's Pride1

Notable Achievements

Directed digital marketing strategies across multiple channels
Drove website merchandising and conversion optimizations
Reinvented customer activation strategy through multi-channel journeys
Developed omni-channel retention strategies to reduce churn and increase lifetime value
Launched lifestyle and loyalty CRM tools for enhanced targeting and personalization
Secured capital investment for ecommerce enhancements
Managed a team of 9 associates1

Current Position

As of October 2022, Michael Eliav has taken on the role of VP Marketing at DentalPlans.com.1 2

Background

Michael Eliav has a strong background in marketing, with previous experience including:

Senior Marketing Director, Retention & Loyalty at Wyndham Worldwide / RCI
Consumer Marketing Director at ProCirc
Senior Marketing Manager at Condé Nast1

His educational background includes a Mini MBA in Digital Marketing from Rutgers Business School and a Bachelor of Arts in Politics, Philosophy & Law from Binghamton University.1