Jake Bailey

Director, Head of Paid Media Labs at LinkedIn

Jake Bailey is the Director and Head of Paid Media Labs at LinkedIn, a position he has held since September 2021. In this role, he leads LinkedIn's global paid media innovation division, focusing on enhancing the company's substantial B2B and B2C media programs. His responsibilities encompass various aspects of marketing, including experimentation, marketing analytics, ad operations, and channel strategy across multiple platforms such as search, social media, programmatic display, and audio.1

Professional Background

Jake has over 15 years of experience in marketing and media. Before becoming the Director at LinkedIn, he served in several roles within the company:

Group Manager, Paid Media Labs (July 2020 - September 2021): Established a strategic team to enhance media capabilities through measurement and automation.
Group Manager, Digital Marketing and Strategy (September 2019 - July 2020): Led paid marketing initiatives for member growth and engagement.
Senior Manager, Digital Marketing and Strategy (March 2016 - September 2019): Managed global paid media strategy for LinkedIn's mobile apps.

His earlier career includes positions in marketing operations and technology management at various companies, contributing to substantial growth in digital marketing capabilities.1 2

Skills and Expertise

Jake is recognized for his ability to identify opportunities in marketing technology and analytics. His work has significantly impacted LinkedIn's advertising strategies and operational efficiencies. He is known for fostering innovation within paid media channels.1

For more detailed insights into his professional journey, you can view his LinkedIn profile under the username baileyjake.1

Experience

Director, Head of Paid Media Labs at LinkedIn (September 2021 - Present)

Group Manager, Paid Media Labs at LinkedIn (July 2020 - September 2021), Group Manager, Digital Marketing and Strategy at LinkedIn (September 2019 - July 2020), Senior Manager, Digital Marketing and Strategy at LinkedIn (March 2016 - September 2019), Manager, Global Marketing Operations at LinkedIn (September 2014 - March 2016), Senior Associate Campaign Operations Manager at LinkedIn (May 2013 - September 2014), Director of Technology and Operations at SlimGenics (January 2012 - May 2013), Marketing Operations Manager at SlimGenics (December 2009 - January 2012), Graphic Designer at SlimGenics (July 2008 - July 2009), Academic Coach at the Center for Community Engagement, University of Denver (October 2005 - June 2008), Barback --> Waiter --> Bartender at North Italia (March 2005 - May 2008)