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Alan Roof
Senior Paid Media Manager @ Skechers | Babson MBA
Alan Roof is a Babson MBA graduate with over 12 years of marketing experience with renowned brands such as Skechers, Disney, and Forever 21, as well as leading ad agencies handling clients like Kaiser Permanente and Amgen.
He pursued his Master of Business Administration in Marketing at the prestigious Babson F.W. Olin Graduate School of Business, after completing a Professional Certificate in Marketing at UC San Diego Extended Studies and a BA in Political Science and Economics at UC San Diego.
Alan's career includes roles such as Senior Manager, Paid Media at Skechers, Manager, Paid Media at The Walt Disney Company, Digital Marketing Manager at Forever 21, Associate Director at various agencies like Campbell Ewald, Hearts & Science, and IPG Mediabrands, and earlier positions at First Republic Bank and Macy's.
His extensive experience in paid media, search, display, and social marketing has honed his skills in delivering results for prominent clients across different industries.
