Alex Pickering

Alex Pickering is a seasoned marketing professional with extensive experience in digital marketing and performance-driven strategies. He served as the Group Head of Paid Media for UK&I, EMEA & APAC at JD Sports Fashion plc from July 2019 to July 2021.2

Career Highlights

JD Sports Fashion plc: As Group Head of Paid Media, Alex led an in-house digital team responsible for performance and brand marketing across multiple regions. His role encompassed various digital marketing channels, including paid search, paid social, programmatic advertising, and app marketing.2

Key achievements in this role include:

• Managing annual budgets exceeding £150M for multiple brands across various markets
• Receiving recognition from Google as "The most sophisticated advertiser" and "Best Acquisition Machine in the World"
• Overseeing successful digital campaigns, including the most-watched Christmas ad on YouTube in 2019

Jet2.com and Jet2holidays: Following his tenure at JD Sports, Alex moved to Jet2.com and Jet2holidays, where he currently serves as the GM of Performance Marketing & Acquisition. In this role, he leads an in-house digital team across various marketing channels for multiple brands within the company.2

Previous Experience: Before joining JD Sports, Alex held several positions at dentsu international, including:

• Board Director, Group Head of Paid Social, Social Media & Influencer Marketing
• Group Head of Paid Social
• Associate Director of Paid Media

During his time at dentsu, Alex was instrumental in launching and expanding the Paid Social, Organic Social, and Influencer Marketing department across multiple UK offices.2

Education

Alex Pickering attended Leeds Beckett University from 2006 to 2009, where he earned a First Class BA Hons degree in Sport Business Management. He also received The Outstanding Academic Achievement Award during his time at the university.1

Throughout his career, Alex has demonstrated expertise in performance marketing, digital advertising, and team management, consistently driving growth and innovation in the digital marketing landscape.