Jackie Harshman

Marketing at Nike

Jackie Harshman

Jackie Harshman is the Director of NA Integrated Media at Nike, based in Portland, Oregon. She has over 14 years of experience in paid digital marketing, media strategy, and media management.1

Key Facts

Current Role: Director, NA Integrated Media at Nike (October 2023 - Present)1
Previous Roles:
- NA Integrated Media Lead at Nike (September 2021 - October 2023)1
- Senior Director, Digital at OMD USA (February 2020 - April 2021)1
- Lead Instructor, Digital Marketing at BrainStation (September 2019 - April 2021)1 2 3
Education:
- B.A. in Political Science, University of Washington (Graduated Cum Laude)1
- Master's degree in Fashion Marketing, Parsons School of Design1
Specialties: Team Leadership, Creative Thinking, Client Services, Analytics, Project Management, Digital Marketing, Social Media Management, Brand Strategy, Executive Coaching1

About Jackie

Jackie is a creative, curious, and passionate marketing professional with experience working with major brands like Nike, Google, Pepsi, Best Buy, and Disney.1 She is currently working on her ICF coach certification.1

As an instructor at BrainStation, Jackie teaches a 10-week Digital Marketing course covering topics like Brand Strategy, SEO, SEM, Social Media, Email Marketing, and Analytics.1 2 3 Her students praise her for providing cutting-edge, current material.1

Experience

Director, NA Integrated Media at Nike

NA Integrated Media Lead at Nike (Sep 2021 - Oct 2023), Senior Director, Digital at OMD USA (Feb 2020 - Apr 2021), Lead Instructor, Digital Marketing at BrainStation (Sep 2019 - Apr 2021), Senior Director Client Services at Essence (Jul 2019 - Jan 2020), Client Service Director at Essence (Nov 2017 - Jul 2019), Associate Account Director at Essence (Jul 2016 - Nov 2017), Account Supervisor at Essence (Feb 2015 - Jul 2016), Marketing and Project Manager at Magnesium Interactive (Feb 2014 - Feb 2015), Lead Intern at Harper's Bazaar (Jan 2014 - May 2014), Senior Account Manager at Razorfish (Apr 2012 - Aug 2013), Account Manager at Razorfish (Dec 2010 - Apr 2012), Digital Account Manager at The Seattle Times (Jul 2009 - Dec 2010), Client Service Specialist at Reliance Standard (Jun 2007 - Sep 2008)

Education

B.A. in Political Science, University of Washington, Cum Laude, Political Science, Honors, Western Washington University, Master's degree in Fashion Marketing, Parsons School of Design