Carson York

Carson York is a highly accomplished professional with a strong background in marketing and brand management. He holds a Master of Science (M.S.) degree in Mass Communication/Media Studies and a Bachelor of Science (B.S.) degree in Journalism and Communications: Advertising, both from the University of Oregon.

Carson has an extensive career history at Nike, where he held several key roles including Senior Director, NA Consumer Direct Marketing; Senior Director, NA Brand Management - Kids; Category Marketing Director, Digital Brand, North America; Director Nike App, Global Nike Direct Brand; Sr. Manager Product Marketing, Nike App; Manager, Global Nike+ Membership Programs; and Digital Sport Strategic Planning Coordinator.

Prior to his tenure at Nike, Carson also served as a Graduate Teaching Fellow at the University of Oregon and gained valuable experience as a Brand Positioning Intern at Nike SPARQ.

Carson York's expertise lies in consumer direct marketing, brand management, product marketing, and digital brand strategy. His professional experience showcases a deep understanding of the sports industry and a track record of leadership and strategic planning.