Jace Lotz

Jace Lotz is the Founder and CEO of Ursa Consultants Inc, a firm that specializes in providing accounting and financial consulting services, particularly for startups. He has a significant background in the finance sector, having previously worked at KPMG, where he gained extensive experience in accounting and consulting. Lotz has collaborated with over 100 startups, which has equipped him with insights into the unique financial needs of emerging businesses.13

Under his leadership, Ursa Consultants emphasizes a people-first approach to accounting and finance, aiming to support startups by bridging gaps between financial functions and other business operations. The firm offers a range of services including project-based consulting and interim CFO support, designed to help businesses manage their finances effectively.14

Lotz is also involved in educational initiatives, as evidenced by his podcast titled "Ursa Consultants: Beyond the Balance Sheet," where he discusses strategies for thriving in the current economy and building successful startups.25 He holds a degree from the University of San Francisco, further solidifying his expertise in the field.3