Isabelle Serot

Isabelle Serot is the Director of Data at Cdiscount, a French e-commerce company, rather than being associated with Groupe Cofidis Participations in the context provided.

As the Director of Data at Cdiscount, Isabelle Serot plays a crucial role in the company's data and AI strategies. Here are some key points about her work:

• She oversees the implementation and improvement of various AI algorithms, including generative AI models. Cdiscount has been experimenting with large language models (LLMs) since summer 2022, particularly those from OpenAI.1
• She emphasizes the importance of semantic accuracy in product descriptions, which has led to a 30% increase in conversion rates when product descriptions are properly categorized and optimized.1
• Under her leadership, Cdiscount has deployed AI-powered tools such as a chatbot for pre-sales advice, which has achieved a 70% customer satisfaction rate, comparable to interactions with human advisors.1
• She is driving the adoption of tools like GitHub Copilot and Copilot 365 among Cdiscount's IT and data teams to enhance productivity and efficiency.1
• Isabelle Serot also advocates for a cautious and multi-faceted approach to AI, including the use of open-source solutions and diverse AI models to mitigate risks such as hallucinations.1

Her role involves strategic planning, team education, and the evaluation of new AI technologies to improve Cdiscount's operations and customer experience.