Iris Yim

Iris Yim is a seasoned market researcher specializing in conducting primary consumer research among Hispanic, African American, and Asian American consumers to help clients target multicultural segments.

She emphasizes the significance of multicultural consumers, projected to exceed 50% of the U.S. population by 2050, and offers tailored research consulting services covering the entire marketing spectrum.

With over two decades of experience, Iris is a strategic and visual thinker, skilled in complex data synthesis, group facilitation, and market research, uncovering valuable insights at the intersection of consumer behavior, culture, and business opportunities.

Her expertise includes advanced analytics, hybrid research design, information visualization, multicultural research and marketing, as well as research proficiency in China with biculturalism and trilingualism in Cantonese and Mandarin.

Iris Yim holds an MBA in Marketing and Strategy from the University of Michigan, a Certificate in Market Research from The University of Georgia, an MA in Strategic Public Relations from the University of Southern California, and a BA in Foreign Languages and Literatures from National Taiwan University.

She has held various positions in organizations such as the Asian American Advertising Federation, Sparkle Insights, Inc., Vision Strategy and Insights, Community Driven Credit Union, 2nd Affiliated Hospital of Kunming Medical College (China), Novo Nordisk A/S, Gleaners Community Food Bank, and Phoenix Marketing International.

If you are looking to enhance your strategic planning, Iris Yim is the go-to professional to help you navigate the complexities of multicultural consumer research.