Lisa Wilding-Brown

Lisa Wilding-Brown is a highly motivated and personable business professional with over two decades of experience in online and mobile research. She has a proven track record in developing research communities and panels, focusing on innovative approaches to enhance research design and participant loyalty. Lisa is an active advocate for Women in Research (WIRExec) and the Multicultural Insights Collective, among other industry affiliations.

Lisa's specialties include consumer, B2B, and healthcare research, mobile best practices, online and mobile panel development, quality best practices, fraud mitigation, and multicultural insights. She excels in loyalty and retention strategies, gamification, global incentive fulfillment, sweepstakes law, community and panel development, operational efficiency, survey design, and client development.

Education-wise, Lisa pursued Graduate Studies in Politics & History at University College Dublin, and holds a B.A. Communication with a remarkable GPA of 3.95/4.0, along with International Relations, minors in Political Science & History from SUNY Geneseo.

Lisa's professional journey includes key roles such as Chief Executive Officer, Chief Research Officer, and Executive Vice President of Global Operations at InnovateMR, as well as senior leadership positions at uSamp and Harris Interactive. Her vast experience covers contract negotiation, marketing, team building, training, cost-reduction strategies, privacy laws, competitive benchmarking, DIY sampling technology, and client relationship management.