Iceman Leung

Dr. Iceman Leung, EdD, is a distinguished psychometric (Rasch/IRT) and biometric (iMotions certified) researcher with a strong background in arts and design management. He serves as an educator specializing in graphics, multimedia, products, and experience design.

Dr. Leung is actively engaged in various professional organizations including the Art Directors Club (New York), Design Research Society (UK), National Council on Measurement in Education, and Psychometric Society, showcasing his commitment to excellence in the field.

With a wealth of experience, Dr. Leung has held significant roles such as being an Adobe Certified Educator since 2012, serving as a Subject Specialist in the Hong Kong Council for Accreditation of Academic and Vocational Qualifications, and being a Chairman of multiple notable organizations like SPCSPTA and the Hong Kong Design Community.

As an Assistant Professor in Culture, Creativity, and Management at BNU-BUHK United International College (UIC), Dr. Leung contributes significantly to the academic and professional development of students in these areas. He is also involved in innovation, entrepreneurship, and career development committees, further emphasizing his dedication to fostering growth and success.

Dr. Leung's research interests primarily focus on psychometric aspects related to creativity, particularly exploring new constructs for measuring creativity and developing effective scales to gauge students' creative abilities objectively. His contributions as a chief examiner in HKDSE and IB Diploma examiner underscore his commitment to academic rigor and excellence.

In addition to his academic achievements, Dr. Leung has pursued a robust educational background, including a Doctor of Education (EdD) from The Education University of Hong Kong, an MSc in Design Management from The Hong Kong Polytechnic University, and a BA (Hons) in Arts and Design Education, reflecting his dedication to continuous learning and professional growth.