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Howard Greenstone
Founder at Red Pebbles Hospitality and Hospitality Industry Professional
Howard Greenstone
Howard Greenstone is a veteran restaurateur and experienced hospitality executive who currently serves as a partner and advisor for several restaurant groups, including Emmy Squared Pizza / Pizza Loves Emily Restaurant Group.
Career Highlights
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CEO/Partner at Pizza Loves Emily (2017-present): Greenstone is a partner in the popular Brooklyn-based pizza restaurant group, helping to grow the business from 2 locations to 21 locations since 2016.23
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Strategic Advisor/Partner at Marcus Samuelsson Group (2014-present): Greenstone has been a strategic partner with Chef Marcus Samuelsson, advising on the growth of restaurants like Red Rooster Harlem and new projects in Bermuda and London.3
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President/Co-Founder of Waxstone Group (2013-2017): Greenstone co-founded this group with Chef Jonathan Waxman, owning restaurants like Adele's and Bajo Sexto in Nashville, Brezza Cucina in Atlanta, and Waxman's in San Francisco.3
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CEO/President of Rosa Mexicano Restaurants (2001-2013): Greenstone led the growth of this popular Mexican restaurant group for over 12 years.3
Early Career
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Greenstone began his hospitality career working at a country club in high school and college, eventually becoming a food & beverage trainee at the Grand Hyatt in New York City after graduating from Ohio Wesleyan University.13
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He went on to serve as opening general manager of Aquavit restaurant in NYC and held executive roles at Sfuzzi, Dry Dock Restaurants, and Rosa Mexicano before becoming an independent advisor and partner.13
Personal
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Greenstone is based in Nashville, Tennessee and has been instrumental in shaping the city's dining scene through his various restaurant partnerships and investments.4
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He is known for his ability to successfully grow restaurant concepts and brands, helping the likes of Emmy Squared expand rapidly while maintaining their unique identity in each market.2