Adelynne Chao, an accomplished strategist and founder of Untold, has made it her life's work to help clients adopt customer-led thinking when designing their products and marketing strategies. Her vast experience spans research & insight, brand strategy, and consulting, and at Untold, she uses Jobs to Be Done, a theory grounded in psychology and behavioural economics, to deliver focused projects that have a direct impact on strategy and marketing effectiveness.

Adelynne's educational background includes studying Information Management for Business, Business Management, and IT, where she earned 1st Class Honours at University College London, U. of London. Before that, she studied at Sir George Monoux Sixth Form and Queen Elizabeth's Girls' School.

Throughout her career, Adelynne has held various leadership positions, including Associate at The Hoxby Collective, Senior Customer & Product Lead at 11:FS, Director at Savanta, Associate Director, Strategic Projects at Savanta, Consultant at Savanta, Research Manager at Basis Research, Senior Research Executive at GfK, Research Executive at GfK, and Intern at Livestation.

With an impressive portfolio of work, Adelynne has become an expert strategist, well-respected in her field for delivering high-impact projects focused on customer satisfaction and growth.