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Adelynne Chao
Founder at Untold Insights
Adelynne Chao is the founder of Untold Insights, a consultancy that specializes in customer-led product strategy and market research. Established in April 2019, Untold Insights aims to bridge traditional market research with modern technological advancements, particularly in artificial intelligence, to provide actionable insights for clients. The firm has worked with notable companies such as Oracle, Intuit, and Standard Chartered, focusing on delivering clarity in research and strategy.134
Chao has over a decade of experience in market research, having held various roles in organizations like GfK and Savanta before founding her own company. She holds a First Class Honors degree in Information Management from University College London, which combines her interests in both technical and creative fields.125
Her approach is influenced by her fascination with psychology and human behavior, as well as her diverse upbringing across different cultures. This background informs her analytical yet creative perspective in her work.13 Additionally, Chao has been recognized as one of the "Management Today 35 Women Under 35," highlighting her impact in the industry.5
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