Helena Sampson

Helena Sampson is a highly accomplished professional with an extensive background in the beauty and luxury industries.

With a wealth of experience holding leadership positions at renowned companies such as Huda Beauty, Kendo Brands (LVMH), Laura Mercier, NARS Cosmetics, and L'Oreal, among others, she has solidified her reputation as a seasoned executive.

Her expertise lies in strategic vision, business development, and profitable growth, particularly within the high-end beauty segment and luxury services, with a focus on digital-first approaches.

Having spearheaded various international initiatives, Helena excels in structuring organizations for sustainable growth, team management, and fostering strong communication networks globally.

She holds a diverse educational background, including a degree in Modern History from the University of Oxford, an MBA from Henley Business School, and further studies in History.

Currently, Helena is the Founder of a consultancy specializing in Business Transformation and Luxury-Premium Brand Growth, showcasing her entrepreneurial spirit and commitment to excellence.