Cassandra Batista

Cassandra Batista is a seasoned beauty industry executive with over 15 years of experience in strategic leadership roles. She currently serves as the General Manager, N.A. for Fresh Beauty, which is a division of LVMH (Moët Hennessy Louis Vuitton).2

Professional Background

Cassandra's career in the beauty industry spans two decades, during which she has held several high-profile positions:

• General Manager, N.A. at Fresh Beauty (LVMH division)2
• Vice President of US Marketing and Digital at Laura Mercier Cosmetics2
• Vice President of North America Marketing & Account Management at Origins (The Estée Lauder Companies)
• Assistant Vice President of Retail Marketing at Lancôme (L'Oréal Division)

She has also worked in managerial roles at brands such as Matrix, Redken, and E-Z-EM Canada / Bracco.

Expertise

Cassandra is known for her strategic approach to:

• Driving brand growth
• Increasing market share
• Improving profitability

Her areas of expertise include:

• Integrated marketing
• Retail strategy
• E-commerce

Education

Cassandra holds a Bachelor of Science (BS) in Marketing & International Business from New York University's Leonard N. Stern School of Business.1 She has also pursued graduate studies in Marketing at Fordham University's Graduate School of Business Administration.

Current Role

As the General Manager, N.A. for Fresh Beauty, Cassandra is responsible for overseeing the brand's operations in North America. Fresh Beauty is a prestigious skincare and fragrance brand that falls under the LVMH luxury goods conglomerate.3

Cassandra's LinkedIn profile can be found under the username cassandra-batista-79b06787, which aligns with the information provided in the query.1