Helena Lopez

Helena Lopez is currently the Global Entertainment, Apps & Services Lead and US Hispanic Lead (All Lines of Business) at OMD Worldwide, a position she has held since January 2023. Based in Los Angeles, California, she has a strong background in digital and offline marketing, with extensive experience managing client campaigns across various sectors, including public, education, and private industries.

Professional Background

Before her current role, Helena served as the Global Group Account Director - US Lead at OMD Worldwide from June 2019 to March 2023. She has also held positions such as Group Director - Global Digital and Executive Director - Head of Performance Marketing EMEA at OMD International, showcasing her expertise in digital marketing strategies and performance management.

Skills and Expertise

Helena is recognized for her analytical skills and creativity in marketing, particularly in integrating digital, search, and social media with traditional media to achieve client objectives. Her qualifications include certifications in Google Analytics, Google Ads, and advanced SEO, among others. She is also fluent in both Spanish and English, enabling her to engage effectively with diverse audiences.

Recognitions

Helena has been acknowledged as one of the Top 10 Women in Search by Google and The Drum and was ranked #8 in the SearchTop50 Most Influential Individuals in Search by The Drum in 2014, highlighting her impact in the marketing and advertising industry.12