Heba Asmar

Heba Asmar is a seasoned professional with a decade of experience blending business and technology to drive the development of consumer-focused and B2B SaaS products, emphasizing user-centric design.

With a background that spans across startup and corporate environments, Heba excels in roles ranging from Product Manager to Senior Director, showcasing her strategic thinking, leadership skills, and a collaborative approach to problem-solving.

Having worked at prestigious organizations like Warner/Chappell Music, Pollen, Universal Music Group, Fullscreen Inc, and Epix, Heba has honed her expertise in product management, digital products, marketing strategy, and venture capital.

Educated at Raritan Valley Community College and with a constant thirst for knowledge, Heba embodies a hands-on attitude, a commitment to continuous learning, and a dedication to keeping the customer experience at the core of product development.