Greg Lorenzo

Greg Lorenzo is a seasoned marketing and strategy professional currently serving as the Senior Vice President of Strategy at Super Coffee, a role he has held since 2020. He has built a robust career in the beverage and lifestyle sectors, showcasing his expertise in marketing, consumer insights, and strategic planning.

Early Career

Lorenzo began his career in 2005 as an Account Manager at the Boston Beer Company, where he significantly increased business performance by 16% in his first year and 25% in the following year. In 2006, he transitioned to Mirrorball, where he worked his way up through various roles, ultimately leading campaigns such as Dos Equis' "Most Interesting Man" tour, which garnered substantial engagement across multiple cities.1

Notable Achievements

In 2011, Greg co-founded Dore Creperie, where he served as Partner and Chief Marketer. He successfully developed a pop-up business that reached 10 million consumers without a PR budget and generated $157,000 in sales over six months. His leadership continued at SET Creative as Director and later at Futurm as Executive Director of Human Insights.1

At Super Coffee, Lorenzo played a pivotal role in building the brand's Series C funding presentation, which helped secure over $100 million in investment. In 2023, he took on the position of Head of Marketing at Stockeld Dreamery.12

Education

Greg Lorenzo holds a Bachelor of Arts degree in History and Philosophy from Boston College, where he studied from 2001 to 2005. He also attended the University of Melbourne during his studies.1

Personal Insights

Beyond his professional accomplishments, Lorenzo has expressed a passion for marketing that developed during his time with a college marching band, where he co-created initiatives that combined sports and entertainment.3

Overall, Greg Lorenzo's career reflects a strong emphasis on innovative marketing strategies and consumer engagement within the competitive beverage industry.