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    Katie Taylor

    Senior Director of Brand Strategy at Taco Bell

    Katie Taylor is a senior marketing professional currently working at Taco Bell. While her exact job title has evolved over time, she now holds the position of Senior Director, US Brand and Marcom Strategy at Taco Bell.1

    Career at Taco Bell

    Katie's career at Taco Bell has been marked by progressive growth and responsibility:

    • She started at Taco Bell shortly before graduating with her MBA.3
    • Previously, she held the role of Senior Brand Manager, Innovation, New Concepts, Cultural Topspin.
    • Her current position is Senior Director, US Brand Strategy and Planning.5

    Education and Skills

    Katie has a strong educational background in business and communications:

    • MBA with a focus on Marketing1
    • BA in Journalism & Mass Communication, specializing in Strategic Media/Public Relations1
    • She is proficient in French1

    Personal Details

    • Based in Irvine, California, United States15
    • LinkedIn username: katietaylor3 (not katiegardiner1 as mentioned in the query)2

    Professional Achievements

    At Taco Bell, Katie has been involved in various marketing initiatives:

    • She has worked on innovative concepts and cultural marketing strategies.
    • Katie has been quoted discussing Taco Bell's fan engagement, demonstrating her involvement in brand-consumer relationships.6
    • She has participated in industry events as a speaker, representing Taco Bell's brand marketing.4

    Katie Taylor's career trajectory at Taco Bell showcases her expertise in brand strategy, innovation, and marketing communications within the fast-food industry.

    Highlights

    Jun 13 · blogs.chapman.edu
    Alumni Spotlight: Katie Taylor, MBA '12 - Chapman Blogs
    Alumni Spotlight: Katie Taylor, MBA '12 - Chapman Blogs
    Taco Bell® Introduces “Taco Bell SOS Kit”; Megan Lang and Katie ...
    Taco Bell® Introduces “Taco Bell SOS Kit”; Megan Lang and Katie ...

    Related Questions

    What are some of Katie Taylor's most innovative projects at Taco Bell?
    How did Katie Taylor transition from journalism to marketing?
    What is Katie Taylor's role in Taco Bell's new product launches?
    How has Katie Taylor's work impacted Taco Bell's brand strategy?
    What are Katie Taylor's key achievements in her career at Taco Bell?
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    Experience

    Senior Director, US Brand Strategy and Planning at Taco Bell since January 2023
    Marketing Director at Taco Bell, Europe (2018 - 2020); Global Account Executive at TBWA\Media Arts Lab for Apple (2010 - 2012)

    Education

    MBA in Marketing from Chapman University, The George L. Argyros School of Business and Economics (2010 - 2012); BA in Journalism & Mass Communication from Arizona State University, graduated Magna Cum Laude (2004 - 2008)

    Location

    Orange County, California Area