UCLA Anderson School of Management

Georgetown University McDonough School of Business

Google

Video Product Lead

Providing Google's Programmatic Direct Solution for Agencies and Publishers

Market Development

Covering Large Consumer Brand Advertisers including ConAgra, Disney, NBC, Nestle, Reckitt Benckiser, SC Johnson, and Trojan

Account Manager

Strategic Partner Development Intern - Google TV Ads

Created Warner Home Video's national retail account incentive plan for 2009 and 2010 with Executive Management based on account specific net revenue achievement
Designed the $800 million fiscal year plan for WalMart as part of the sales team, including quarterly profit and loss by division, resulting in 20% growth versus goal

Warner Bros. Entertainment Group of Companies

Manager, Account Planning

Collaborated with the SVP of Sales to develop, implement, and manage an excel-based modeling tool to empower sales team decision-making for promotions
Created and maintained marketing profit and loss tools to forecast demand, budget national spending plans, and control packaging and product costs, reducing marketing plan approval turn-around time 50%
Forecasted financial and operational analyses on major sales and marketing promotions across respective business units including Theatrical New Release, Catalog, T.V., and Non-Theatrical Franchise

Sr. Analyst - Strategic Planning

Designed business model for an online studio featuring three income streams and $4 million in annual revenue
Forged alliances with HBO to produce original studio content for the internet
Executed financial analysis for ultimate revenues and costs for each piece of content
Built and revised fundraising pitch, which secured over $3 million in investor equity
Developed departmental strategy and explored monetization opportunities for internet content

United Talent Agency

Digital Media and Business Development

An online movie delivery service - DVDs with same day delivery.

Created idea, designed website, and implemented service ultimately managing $20,000 in annual revenue and 16 employees
Served on company Upper Management, working directly with the Officers (www.thecorp.org) guiding the
company to 50% growth in profit

Greg Booth