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Cassie Hamilton

Group Lead, Google Creative Lab

Cassie Hamilton, Group Lead, Google Creative Lab

Cassie Hamilton is a creative, strategic, and operationally minded leader at Google. She currently serves as the Group Lead for the Google Creative Lab, where she oversees new product and program launches, leads expansions into new markets, and develops new teams and projects globally.1

Some of her key responsibilities include:

Leading new product incubation and development of strategic narratives in collaboration with marketing, product, engineering and research teams across Google1
Overseeing new product and program launches at Google including Generative AI in Google Search, the launch of Google Pixel, Expeditions VR and AR, Google Glass, Alphabet, the new Google logo, Google Loon, Sunroof, and Debug (Verily)1

Prior to her current role, Cassie held various leadership positions at Google's Creative Lab in EMEA, APAC, and NYC.1 She has over a decade of experience at Google, where she has specialized in mobilizing product and marketing teams to deliver innovative products and projects.1

Cassie holds a BA in Italian and Film/Media from Wellesley College, where she graduated cum laude.1

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Experience

Group Lead, Google Creative Lab (June 2022 - Present)

Leadership Team, Creative Lab (EMEA) at Google (July 2020 - June 2022); Group Lead, Creative Lab (APAC) at Google (March 2018 - December 2020); Lead, Creative Lab (NYC) at Google (November 2011 - March 2018); Executive Producer at Freelance (February 2008 - November 2011); Creative Development + Content Lead at Warner Bros. Entertainment (November 2006 - 2008); Integrated Marketing at Crispin Porter + Bogusky (2006); Advertising and Branded Content at Young & Rubicam (2001 - 2006)