Graciela Fonseca

Graciela Fonseca is a seasoned marketing and brand leader with a knack for reigniting branding strategy to drive results. Recognized for her ability to mentor and develop talent, she is known for pushing the envelope in innovation and delivering high-impact campaigns across business-to-consumer and business-to-business markets. Graciela has a track record of achievements, including pioneering double-digit sales growth at Bayer, launching new products like Nutropin AQ Pen at Roche, and rebuilding trust with key markets during challenging dynamics. Her expertise spans across therapeutic areas such as CNS, Oncology, Paediatrics, Hematology, Cardiology, Gastroenterology, Infectious Disease, Endocrinology, and Immunology. Graciela holds a diverse educational background, including a Bachelor's degree in Economics, an MBA, and various leadership and marketing certifications from prestigious institutions like the Wharton School and Bayer Global. With experience in organizations like Grey Wolf Animal Health, Trudell Medical International, and Eli Lilly and Company, she has held key roles in marketing, customer insights, and global marketing capabilities.