Giuliana Quiroz is an accomplished and motivated Analytics professional with 25 years of experience in media, direct marketing, measurement, database marketing, personalization, digital analytics, and customer insights, specializing in financial services, market research, and retail services.

Giuliana has a comprehensive background in data, analytics, and technology, enabling her to drive new capabilities in organizations to meet marketing needs such as acquisitions, retention, cross-sell/upsell, and customer engagement.

She possesses a keen ability to extract essential consumer insights from data and translate analytical findings into strategies that boost revenue and reduce expenses. Giuliana excels in presenting complex findings in simple terms to varied management levels.

With a diverse skill set, Giuliana Quiroz is experienced in areas such as Analytics, Management, Addressable Media, Digital Analytics, Personalization, Multi-Touch Attribution, Marketing Mix Modeling, and Planning/Forecasting.

Her educational background includes studies at Union Catholic High School, New York University for Communication, Multimedia, Rutgers University for a Master's in Education and Statistics, and Kean University for a Bachelor's degree in Mathematics and Psychology.

Giuliana has held key roles in renowned organizations, including Head of Digital Analytics at TIAA, Head of Cross Channel Analytics at TIAA, Director of Marketing Analytics and Insights at TD Ameritrade, Group Manager of Decision Support at TD Ameritrade, Manager of Decision Support at TD Ameritrade, Assistant Vice President of Business Performance and Analytics at JPMorgan Chase & Co., Assistant Vice President of Database Marketing and Analytics at JPMorgan Chase & Co., Senior Statistical Analyst of Modeling at Hanover Direct, Database Marketing Analyst at Beneficial Bank, and Market Research Analyst at Opinion Research Corporation.