Laurie Urh (Keniston)

Laurie Urh is a professional with a strong background in business development and retail management, specializing in executing research and providing strategic guidance on go-to-market strategies for new products and technologies.

With experience working at key retailers and as a Research Manager at Compass Partners, LLC, Laurie excels in conducting qualitative research and interviewing consumers in various locations globally, including the U.S., Canada, Australia, and Europe.

She has a diverse interviewing portfolio that includes products like solar panels, smart home devices, mobile apps, and Adobe software, demonstrating her adaptability and expertise across different industries.

Laurie is highly proficient in recruiting high-quality respondents for focus groups and interviews, ensuring sample integrity, and analyzing results effectively through data mining and analytics development.

Her responsibilities encompass both qualitative and quantitative market research studies, supporting brands with positioning, messaging, and overall marketing strategies by staying abreast of market trends and consumer spending behaviors across various segments.

Educationally, Laurie holds a Bachelor of Science (B.S.) degree in Business/Retail Management from the Rochester Institute of Technology, complementing her practical experience in the field.

Prior to her role as a Research Manager, Laurie gained valuable experience as a Retail Consultant and Buyer at Macy's East and West, further solidifying her expertise in retail and consumer behavior.