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Gillian Hasley
Website Optimisation Specialist
Gillian Hasley is the Web Optimisation Lead at Petplan UK, where she specializes in enhancing website performance and user experience. She has a diverse background that includes roles as a Web Content & Optimisation Specialist, Marketing Consultant, and Digital Optimisation Consultant. Her expertise encompasses areas such as A/B testing, conversion rate optimization (CRO) strategy, eCommerce, content marketing, and user experience design for both B2B and B2C sectors.1
In her current position at Petplan UK, Hasley focuses on implementing strategies that improve website functionality and customer engagement, helping to drive online sales and enhance overall digital presence.1