Gary Yau Chan - Building PLG for SOC, HIPAA, ISO

Gary Yau Chan is a seasoned product and growth professional currently serving as the Product Lead for PLG (Product-Led Growth) at TrustCloud.1 He has extensive experience in scaling companies through product-led strategies and growth initiatives.

Professional Experience

At TrustCloud, Gary has been responsible for:

• Launching the company's 0 to 1 Product-Led-Growth initiative
• Creating the Product-Led-Sales playbook and meeting upsell quotas
• Experimenting with pricing packages, monetization, and bundling strategies1

Prior to his role at TrustCloud, Gary held several notable positions:

• Head of Member Growth (Director of Growth Product) at Inspire from 2018 to 2022, where he grew the network from 1.5M to 2.5M+ members and managed a team of growth product managers1
• Startup & Product Growth Consultant from 2016 to 2022, helping startups build high-tempo growth processes and frameworks1
• Brief stint at Google in 2016, working on an MVP for a web version of Primer1
• Co-founder and Products Lead at Oz Content from 2014 to 2016, where he built a B2B Content Marketing SaaS tool1

Education and Certifications

Gary holds degrees from Rensselaer Polytechnic Institute:

• BS in Industrial Management Engineering
• M.Eng. in System Engineering and Technology Management1

He has also completed several professional certifications, including courses in A/B Testing, Growth Modeling, Advanced Growth Strategy, and Product Strategy from organizations like Udacity and Reforge.1

Current Focus

Gary is currently focused on building PLG (Product-Led Growth) strategies for CSMs (Customer Success Managers) and QBRs (Quarterly Business Reviews).1 His recent work at TrustCloud involves improving their PLG free-to-paid conversion rate, which he noted was initially at 1%.2

Gary shares insights and experiences on various platforms, including LinkedIn and Twitter, where he discusses topics related to PLG, product strategy, and compliance automation for startups.34