Gary Feldman

Gary Feldman is a seasoned senior strategy and research executive with a diverse background in corporate, agency, and consulting roles within digital media, entertainment, technology, and financial services sectors. His specific expertise lies in OTT, video streaming, and cross-platform media.

With a solid history of success, he has excelled in designing innovative research approaches and tackling complex brand and marketing challenges in both US and global markets. Gary is known for championing the voice of the consumer, ensuring a strong consumer focus within product development and senior management teams.

As an effective leader, Gary has a track record of assembling, nurturing, and guiding high-performance teams towards achieving strategic goals.

His specialties include consulting C-level executives to devise consumer-centric business strategies based on data, creating qualitative and quantitative market studies, distilling large volumes of diverse data into actionable insights, moderating focus groups and interviews effectively, enhancing usability and UX/UI design, integrating consumer research with A/B testing, conducting concept testing, surveys, and segmentation analysis, as well as overseeing custom panel research and syndicated data analytics.

Gary Feldman pursued a BA in Psychology at Cornell University and furthered his education with an MBA in Marketing from The University of Chicago Booth School of Business.

Throughout his career, Gary has held significant positions such as Vice President of Research at Goldman Sachs in the Executive Office and in Consumer & Wealth Management divisions, where he also served as Vice President of Consumer Insights for Marcus by Goldman Sachs. Additionally, he contributed to Airtime as Vice President of Strategy & User Experience, furthering his experience in Strategic and Digital Ad Sales Research at Scripps Networks Interactive. Gary also played pivotal roles at Netflix as Director of Global Consumer Insights, at Cheskin Added Value as a Strategic Research Director, and at Ogilvy/141 Worldwide as Vice President of Group Account Planner.