Supriya Sanyal

Supriya Sanyal is a market research professional with extensive experience in the financial services industry. She previously held the position of Director of Audience Insights, Global Strategic Research at Prudential Financial.4 In this role, she was responsible for conducting and analyzing market research to provide insights on various audience segments, including the LGBT community.45

During her time at Prudential, Sanyal was involved in notable research projects, including the company's LGBT Financial Experience Survey. This survey examined financial trends and challenges faced by the LGBT community, revealing insights such as the sexual orientation pay gap.46

More recently, Sanyal has transitioned to new roles in the tech and market research sectors:

1. She worked as a Senior Staff User Experience Researcher at Meta (formerly Facebook).13

2. As of July 2024, Sanyal has been appointed as a Director in the US team of Factworks, a market research agency.12

Throughout her career, Sanyal has demonstrated expertise in creating meaning from detailed findings and deep data analyses. Her experience spans various industries, including financial services and technology, making her a valuable asset in the field of market research and audience insights.1