Supriya Sanyal

Supriya Sanyal is a market research professional with extensive experience in conducting primary research for high-profile B2B and B2C clients, providing data-driven insights and actionable recommendations.

Specializes in translating complex data into clear 'stories' and strategic recommendations, with strong writing and communication skills to convey findings effectively.

Expertise in conducting qualitative and quantitative research across diverse industries such as financial services, technology, fashion, health, and more, aiding clients in making informed decisions across various organizational levels.

Educationally, Supriya holds an MA from New York University and a BA from Binghamton University.

Currently serving as a Director at Prudential Financial, with a background that includes roles in renowned organizations like American Express and Insight Research Group.

Passionate about multicultural and cross-cultural issues, constantly monitoring cultural trends and consumer behaviors to provide valuable insights to clients.