Aspriha Bhaumik

Aspriha Bhaumik is a seasoned professional with over 15 years of experience in consumer insights, specializing in qualitative and quantitative research, strategy planning, and brand management.

Her expertise lies in transforming data into actionable insights, understanding consumer behavior, and tracking emerging trends in the market.

Having a holistic perspective on how brands and consumers interact, Aspriha Bhaumik works as an independent qualitative researcher, leveraging her diverse background for comprehensive research.

She holds a Post-Graduate Diploma in Public Relations from Bharatiya Vidya Bhavan and a Post-Graduate Degree in Comparative Literature from Jadavpur University.

Throughout her career, Aspriha has held key roles at esteemed organizations such as Independent Research Services, GfK, Lafarge, JWT, The Nielsen Company, and Quantum Market Research Pvt. Ltd., showcasing her versatile skill set and adaptability.

With a strong foundation in consumer insights and a passion for qualitative research, Aspriha Bhaumik continues to drive impactful strategies for brands through her deep understanding of consumer behavior.