Gabriel Freeman

Gabriel Freeman is the founder and lead analyst at GLF Analytics, a company that specializes in eCommerce data analytics and reporting automation.12 His work focuses on helping businesses optimize their online sales across various platforms like Amazon, Shopify, and TikTok Shop.2

Professional Background

Gabriel has expertise in several key areas:

• Data Warehousing: He helps companies set up data warehouse instances to centralize their eCommerce data.1
• Automated Reporting: GLF Analytics develops custom data models and automated reporting solutions built on top of data warehouses.1
• Business Insights: The ultimate goal of his work is to generate actionable insights and drive growth for eCommerce businesses.1

Approach and Methodology

Freeman's approach involves:

1. Setting up data infrastructure
2. Developing custom data models
3. Creating automated reports in tools like Google Sheets
4. Analyzing data to produce insights
5. Designing and implementing tests to improve business performance

His methods aim to save time for businesses by eliminating manual data pulling and manipulation, allowing them to focus on analysis and decision-making.1

Recent Activity

In August 2024, Gabriel appeared on the Conversion Tracking Playbook podcast to discuss a simple process for automating regular business reporting using BigQuery and Google Sheets.3 This demonstrates his ongoing involvement in sharing knowledge about data analytics and automation in the eCommerce space.