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Alex Cruz
CEO at PenPath - Ecommerce Analytics Platform enabling data automation, visibility, and interpretation
Alex Cruz is a seasoned CEO and founder known for his work at PenPath, a prominent business intelligence platform focusing on enterprise and DTC brands. With a background that includes leadership roles in high-growth startups and Fortune 100 companies, Alex brings a wealth of expertise to the table. His skill set encompasses digital marketing, marketing analytics, attribution modeling, data science, and data visualization. Alex's educational journey includes studying Business and Marketing at the University of Missouri's Trulaske College of Business, as well as completing an Associate of Arts and Sciences in Business Administration and Management at Saint Charles Community College. Throughout his career, Alex has held key positions such as Founder & CEO of PenPath, Director of Digital Marketing, Digital Marketing Strategist, and Founder & Publisher at LTCL Magazine LLC.
