Freda Cheung

Freda Cheung is a seasoned executive in the travel retail industry, currently serving as the President & CEO of Asia Pacific at Avolta.12 With over 30 years of experience, she has established herself as an accomplished senior executive, negotiator, and team player.3

Career Highlights

Current Role:: As President & CEO of Asia Pacific at Avolta, Cheung is responsible for overseeing the company's operations in the region.12

Previous Positions at Avolta::

• Executive Vice President and Country General Manager for Avolta in the US and Canada (2020-2023)
• Senior Vice President Commercial (2017-2019)1

Recent Appointment:: In May 2024, Cheung joined the Board of Directors at Alpha Kreol India, a joint venture between Dubai-based Kreol Group and Avolta.15

Expertise and Contributions

Cheung is known for her global perspective and commitment to excellence and innovation in the travel retail sector.1 Her experience spans various aspects of the industry, including:

• Strategic leadership
• Commercial operations
• Team management
• Negotiation

Recent Initiatives

In September 2024, Cheung announced the fast-tracking of Avolta's APAC strategy, including a deal to acquire Free Duty, signifying a significant expansion in the region.4

Professional Background

Cheung is a Chartered Professional Accountant, which contributes to her financial acumen in her leadership roles.3 Her extensive experience and insights are expected to aid in the growth of companies she's involved with, such as Alpha Kreol India.15

Freda Cheung's LinkedIn profile can be found under the username freda-cheung-102b41a, where more details about her professional journey and accomplishments may be available.3