Forum Sheth | SaaS Marketing

University of Mumbai

B2B SaaS  -  AVP - Content and Brand Marketing

WebEngage

AVP - Content and Brand Marketing

Contributing Author

Conducting quarterly sessions on topics related to B2B SaaS Marketing.

Sessions held so far:
-  Writing B2B content that drives conversions
-  Marketing & Selling a SaaS Product: Lessons From WebEngage
-  How B2B Marketers can generate leads by writing good customer case studies
-  Lead magnet ideas for B2B SaaS businesses

HelloMeets

Speaker

Content Marketing  -  Website Development  -  Marketing Strategy

Projects of the past:
-  Hosted awareness campaigns at A+ and A category schools across Mumbai.
-  Delivered content and digital marketing strategy for brands like Cipla, Crossword Bookstores, Ford Motors, Half Ticket Entertainment, Rise Academy, and Reliance Energy
-  hosted  multiple awareness campaigns including Ford Road Safety, I Want to be an Author, Reliance Energy YES (Young Energy Savers)

Freelance, Self-Employed

Freelance Content Writer and Presenter

WebEngage is a Retention Operating System that fuels business growth for hundreds of consumer brands through its CDP (Customer Data Platform), Omnichannel Campaign Manager, and Personalization Engine.

-  Drove demand and lead gen through Content Marketing
-  Amplified WebEngage's social media presence
-  Built the content production team
-  Produced 120+ original content units
-  Managed end-to-end case studies: published 12+ success stories in H2 2020
-  Developed ISO SOPs for various functions that fall within the purview of marketing

AVP - Content Marketing

Head of Content Marketing

Took care of the content marketing initiatives including social media and email marketing.

Primary responsibilities included research, ideation, and creation of long-form content resources like eBooks, success stories, reports, etc.

Hosted WebEngage's flagship user engagement conference, EngageMint, which happened in Bangalore in 2018.

Content Marketer

Netcore Solutions (Now Netcore Cloud) is India's leading marketing technology company.

-  brainstormed, wrote, and edited content for various websites, blogs, ebooks, success stories, webinars, reports, infographics, brochures, magazine ads, company newsletter, funnel-based campaigns, web messages, SEO, social media and all other marketing assets concerning marketing automation

I also strategized and wrote content for marketing automation campaigns dedicated to conferences, client staycations, contests, promotions, customer engagement, and thought leadership.
-  coordinated and ensured the execution and monitoring of these marketing automation campaigns
-  took live interviews at conferences and events conducted by Netcore
-  created, maintained and published a structured content hub aligning every content piece with its digital and offline campaigns
-  co-conducted and presented detailed competitor analysis, and crafted and updated senior management profiles

Highlights: Received cross-team awards and appreciation for proofreading, editing, managing and making all the companywide blog posts live, and streamlining and maintaining a cross-team blog hub

Netcore Solutions

Content Writer

Composed ideas and content for several marketing assets including PR articles, website, blogs, social media, webinars, events, brand identity, client success stories, ebooks, brochures - closely worked with creative designers and campaign managers

Weaved result-driven stories for award entries and infographics for domestic and international markets

Developed themes for webinars, conferences, blog series, client staycations

Ensured continuous content updation on the website

Produced realtime content, published it on various platforms, during industry events, award ceremonies, et al

Introduced Netcore’s first internal content hub, under CMO’s guidance, which was well acknowledged throughout the company

Moderated live and pre-recorded webinars with renowned CEOs, CMOs, stalwarts from various industry verticals as well as internal speakers

Wrote video scripts, brief sheets and worked in close liaison with video and content agencies

Participated in the biggest and first-of-its-kind brand refresh and evangelism of the company. Assisted in various branding initiatives like new logos, website, brochures, giveaways and stationery

Highlights: Star performer of Q1 (2016-17)  -  Earned a "wow card" for putting together and presenting Martech Trends 2016 for the team  -  Bright Star of the Year Award 2016-17

Executive Content Writer

Developed content for the marketing communications department - blogs, promotional emails, social media posts, video scripts, brochures, event invites, feedback analysing, print and digital media, industry newsletter

Partook in understanding and taking forward team goals, email and sms marketing campaigns

Created content for email and mobile marketing campaigns for clients like Myntra, et al while working closely with email marketing experts and clients

Witnessed Netcore’s product evolution from email marketing to marketing automation

Highlights: Initiated content calendaring and weekly planning within the team  -  Re-activated and managed Netcore’s social media accounts across various platforms  -  Received “wow cards” for bringing life to the department and meeting all the content marketing requirements singe-handedly