University of Mumbai

B2B SaaS  -  AVP - Content and Brand Marketing

Joined as the first content marketer and set the stage for Kula’s content marketing engine! 


Top-level projects:
- developed Kula’s first editorial guideline 
- enabled funding announcement campaigns 
- built the website 
- produced the product video 
- created and launched Kula's foundational knowledge base 
- launched Kula on Product Hunt making it the Product of the Day 
- wrote candidate outreach blueprints for users of Kula 
- published the outbound recruiting playbook for founders and recruiters  
- laid the foundation for Kula’s content marketing

Kula

Marketer | Early Team

WebEngage is a Retention Operating System that fuels business growth for hundreds of consumer brands through its CDP (Customer Data Platform), Omnichannel Campaign Manager, and Personalization Engine.

My role involved:

- Leading Content and Brand Marketing functions within WebEngage's Marketing team of 30+ members
- Managing a team of Writers, Video Producers, Email and Social Media Marketers 
- Developing full-funnel content across Earned, Owned and Paid Media avenues aiding various functions within and outside of Marketing 
- Managing and engaging a host of Agencies and Freelancers across content, copy and video production 
- Handling various aspects of Marketing Operations including SOP development, Agency and Tool onboarding, internal communication, process setups and training, among others
- Owning up Customer Stories: conversations, written and video testimonials, et al
- Managing the Marketing Newsletter 

Org-level initiatives I was a part of:
- ISO certification: represented Marketing and manage the related processes 
- POSH Committee: a member of the ICC 
- Internal Comms and Culture Build: Active participant 
- Talent Funnel Building and Scale up

WebEngage

AVP - Content and Brand Marketing

- Drove demand and lead gen through Content Marketing 
- Amplified WebEngage's social media presence 
- Built the content production team 
- Produced 120+ original content units 
- Managed end-to-end case studies: published 12+ success stories in H2 2020 
- Developed ISO SOPs for various functions that fall within the purview of marketing

AVP - Content Marketing

Contributing Author

Conducting quarterly sessions on topics related to B2B SaaS Marketing. 

Sessions held so far: 
- Writing B2B content that drives conversions
- Marketing & Selling a SaaS Product: Lessons From WebEngage
- How B2B Marketers can generate leads by writing good customer case studies 
- Lead magnet ideas for B2B SaaS businesses
- Content Marketing for SaaS Startups

HelloMeets

Speaker

Head of Content Marketing

Took care of the content marketing initiatives including social media and email marketing. 

Primary responsibilities included research, ideation, and creation of long-form content resources like eBooks, success stories, reports, etc.
 
Hosted WebEngage's flagship user engagement conference, EngageMint, which happened in Bangalore in 2018.

Forum Sheth