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Cristian Nyari
Head of Advertising Strategy & Partnerships, Global at DAZN Group
Cristian Nyari is a sports media executive with extensive experience in the industry. He is currently working at Apple in Sports Business and Revenue Optimization, a role he has held since January 2023.1
Prior to his current position, Nyari served as the Head of Advertising Strategy & Partnerships, Global at DAZN Group from September 2021 to December 2022.1 In this role, he led DAZN's advertising strategy and partnerships across global markets, working with major sports properties such as UEFA Champions League, Boxing, NFL, Major League Soccer, La Liga, Bundesliga, and Serie A. He focused on developing new business opportunities and partnerships with social media platforms, brands, and third-party platforms.1
Nyari's career at DAZN Group also included a position as Head of Commercial Content for North America from September 2019 to August 2021.1 Before joining DAZN, he was the Head of Media for the Americas at FC Bayern München from October 2017 to September 2019.1
In addition to his corporate roles, Nyari has been a Guest Lecturer at Columbia University's Sports Management Master's program since September 2015, where he teaches on digital strategy, innovation, entrepreneurship, and international marketing.1
Nyari is multilingual, speaking Romanian, German, and English.1 His diverse experience in sports media, digital strategy, and business development has made him a prominent figure in the industry.