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Jim Martin
Content Marketing Strategy & Editorial Director
Jim Martin is a seasoned content marketing professional currently serving as the Director of Employer Content Marketing at Indeed.com and the editor-in-chief of Lead with Indeed.2 With a career spanning over two decades, Martin has established himself as an expert in content marketing strategy and editorial direction.1
Professional Experience
Martin's extensive career includes various roles in content creation, marketing, and editorial leadership:
- Content Marketing Services: He worked as a Principal for 22 years, from 1998 to March 2020.1
- Freelance Writing: Martin was a writer, blogger, and author for over 25 years, from October 1994 to March 2020.1
- Cisco Systems: He worked as a Writer & Editor for Web Marketing on a contract basis for 9 years, from 2001 to 2010.1
- PC World Communications: Martin held the position of Contributing Editor for 14 years, from 1995 to 2009.1
- Macworld: He served as a Senior Editor for 2 years, from 1992 to 1994.1
Skills and Expertise
Jim Martin's expertise extends beyond content creation to include:
- Search Engine Marketing: He obtained a certification from the Bay Area Search Engine Academy in September 2009.1
- Skills-Based Hiring: Martin has shown interest in and knowledge of skills-first hiring practices, discussing their benefits for employers.3
- Content Strategy: His role at Indeed involves developing content marketing strategies for employers.24
Current Role at Indeed
As the Director of Employer Content Marketing at Indeed.com, Jim Martin plays a crucial role in shaping the company's content strategy for engaging with employers. He also serves as the editor-in-chief of Lead with Indeed, a platform that likely provides insights and guidance for employers on various hiring and workforce-related topics.24