Florian Mayr

Partner at Apricum - The Cleantech Advisory | Strategy Consulting | DDs | Energy transition done efficiently

Florian Mayr is a partner at Apricum - The Cleantech Advisory, a global strategy and transaction advisory firm focused on renewable energy and cleantech.1 2 Here are some key details about Florian Mayr:

Professional Background

Florian Mayr is an expert in strategy, business development, and transaction advisory in the global cleantech markets.1 He leads Apricum's energy storage and green hydrogen practices, with a particular focus on the company's international activities in these fields.1 4

Areas of Expertise

Energy Storage: Florian founded and leads Apricum's energy storage practice.3 4
Green Hydrogen: He heads the green hydrogen practice at Apricum.4 5
Digital Energy: Florian is also active in the digital energy sector.4

Prior Experience

Before joining Apricum, Florian spent a decade in senior positions at McKinsey & Company and RWE, where he was primarily involved in strategy development projects in both conventional and renewable energy sectors.2 4

Education

Florian holds a master's degree in engineering from the Technical University of Berlin and an MBA from the Technical University of Berlin and the University of Mannheim.2 4

Contributions to the Industry

Publications: Florian has authored numerous articles on cleantech-related topics, particularly on energy storage and e-mobility. His work is regularly published in leading industry media such as energy-storage.news and pv magazine.1 3
Speaking Engagements: He is a sought-after speaker at key renewable energy conferences in Europe.1 3

Role at Apricum

Florian was elected partner at Apricum in June 2016.2 In his role, he supports clients in accessing new markets and seizing attractive business opportunities in the cleantech sector. He also advises companies on corporate and project financing, including M&A, fund raising, and due diligence.4

Florian Mayr's expertise and leadership in the cleantech industry, particularly in energy storage and green hydrogen, make him a valuable asset to Apricum and its clients in navigating the rapidly evolving renewable energy landscape.