Félix De Ana

Félix De Ana is a seasoned professional dedicated to driving the transformation of traditional vehicle sales and marketing businesses into sustainable mobility technology companies.

His expertise lies in spearheading digital projects with a 'Customer Centric' approach, fostering collaboration between brands, business units, and IT teams globally.

Félix's significant achievement includes his pivotal role in constructing and implementing the New Customer Journey Digital, seamlessly integrating the digital and offline customer experiences through innovative data architecture, agile methodologies, and top talent acquisition.

His profile reveals a curious and tech-savvy individual passionate about digital transformation, with a keen focus on non-stop learning, mindset shifts, and boosting digital capabilities.

With a rich educational background encompassing programs and degrees in digital marketing, business administration, and executive management from prestigious institutions like ThePowerMBA, IE Business School, and ESIC Business & Marketing School, Félix possess a comprehensive understanding of the digital landscape.

Professionally, Félix has held key positions such as DIGITAL STREAM MANAGER at Stellantis, PRODUCT OWNER for DIGITAL PROJECTS at Groupe PSA, and various financial roles at Groupe PSA, including FINANCE BUSINESS PARTNER IBERIA, HEAD OF FP&A EUROPE, and FINANCIAL EUROPEAN CONTROLLER.

His career trajectory also includes managerial roles in internal audit and external auditing at prominent companies like PEUGEOT ESPAÑA, S.A., PSA Retail España, WARNER BROS. PARKS, and DELOITTE.

Félix De Ana's professional journey exemplifies a profound expertise in digital strategy, customer experience, agile methodologies, big data analytics, salesforce, and operational excellence, positioning him as a valuable asset in driving digital transformation and operational efficiency.