Farah Maloof

Farah Maloof is currently the Head of Industry for Fashion, Luxury, and eCommerce at TikTok. She has a strong background in business development and sales, with significant experience in the digital commerce space. Maloof has been with TikTok since 2021, where she has focused on integrating innovative solutions for brands in the fashion and luxury sectors.

Professional Background

• Current Role: Head of Industry, Fashion, Luxury, and eCommerce at TikTok.
• Experience: Demonstrated history in business development and sales leadership, particularly within the fashion and luxury industries.

Notable Achievements

• Actively involved in initiatives such as TikTok's Commerce Cloud integration, which was highlighted during events like DreamForce 2022.
• Engaged in discussions about fashion and beauty retail trends, showcasing her expertise and thought leadership in the industry.

Maloof's work emphasizes the importance of leveraging social media platforms for brand engagement and commerce, making her a key figure in the evolving landscape of digital marketing and eCommerce.