Bradley Hunter

Bradley Hunter is the Global Head of Brand Safety and Industry Relations at TikTok, based in New York.14 He has over 16 years of experience in digital marketing, with extensive experience across brand industry partnerships.4 Prior to his current role, Hunter held positions at Google for 8 years, including Strategic Industry Partnerships Manager and various roles in account management for financial services clients.41

At TikTok, Hunter is responsible for building trust and understanding of the platform through scaled education via advertising industry organizations.1 He joined TikTok in October 2021 as the North America Lead for Industry Relations before moving into his current global role in August 2022.4

Hunter's career has focused on creating partnerships that positively advance the advertising industry. He has worked on critical industry topics such as brand safety, measurement, diversity, equity, and inclusion (DEI), and advertising for social impact.23 His passion for these areas led him to his current position at TikTok.2

Hunter is also involved in social impact initiatives. He has managed TikTok's partnership with the Ad Council, working on campaigns related to mental health and other important causes.2 He is particularly proud of the TikTok community's ability to inspire creativity and bring joy while remaining authentic.2

Hunter holds an education from NYU Stern School of Business.4 Originally from Atlanta, Georgia, he currently resides in New York City with his wife and two daughters.1