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Carly Tovell
Category Manager - eCommerce & Affiliate, TikTok Shops
Carly Tovell is a seasoned strategic marketing lead specializing in revenue generation, customer retention, and new customer acquisition via online and offline media planning. With a robust background in digital media and performance marketing, she has excelled in various industries such as eCommerce, CPG, Retail, B2B, and Healthcare.
Her expertise extends to consultative advertising partnerships, GTM, cross-channel growth product marketing, and client success management. Carly is known for her charisma, self-motivation, and outstanding communication and delegation abilities.
Carly Tovell's specializations include Online & Offline Performance Marketing, Digital Strategy, Google Ads, YouTube, Google Analytics, Social Media Management, Solution-Based Selling, Brand & Growth Strategy, and Digital Innovation. She holds a Bachelor's Degree in Marketing and Economics from Providence College.
Carly has held key positions in notable organizations, including Category Manager at TikTok eCommerce - US Operations, Account Strategist at Google, Market Development Coordinator at Andreessen Horowitz, and various roles at Insight Global, Guardian Life, and Blue Beetle.