Faiza Mir

Faiza Mir is a seasoned professional with over 20 years of experience, currently leading the 360i Conversion practice. Her expertise lies in A/B and multi-variate testing, digital analytics, user experience, CRO strategy, funnel optimization, audience segmentation, testing methodologies, usability, and site-side traffic analysis. She oversees all aspects of CRO strategy development, audience research, CRM personalization, industry POVs, and manages CRO client teams. Faiza is a proficient user of various conversion research and testing platforms including Adobe Target, Google Optimize, Optimizely, Oracle Maxymiser, Visual Website Optimizer, and Unbounce. Her impressive client portfolio includes renowned names like Kroger, Discover Financial, JCPenney, Equifax, Hyatt Hotels, FTD/ProFlowers, Enterprise Rent-a-Car, Chico’s, Roto-Rooter, MINI USA, Vineyard Vines, H&R Block, ForeSee Results, Intuit, Ford Motor Company, and more.