Ton Wesseling is a seasoned conversion optimization and experimentation specialist with over 15 years of experience in the industry. He started his career building websites in 1998 and has assisted more than 50 organizations with their conversion optimization projects since 2006. His portfolio includes a diverse range of clients, from digital-first start-ups to enterprise organizations that are digitally transforming. Ton's expertise in the field is evident through his proficiency in analytical skills and technical knowledge of the web.

Ton has created conversion agencies, conversion-related websites and tools, conversion training courses, and conversion events over the years. He continues to provide value to the industry by running conversion-related webinars and events for optimizers while working on CRO and experimentation related work on a contract/project basis concurrently. Ton's current work includes reviewing the experimentation and optimization process of a large publisher, creating A/B-test courses for several e-learning platforms, and interviewing experimentation teams for the Experimentation Culture Awards.

Ton received his Bachelor of Science (BSc), Management Science (Technical/IT focus) from Haagse Hogeschool/TH Rijswijk, followed by Business Administration and Management, General at Erasmus University Rotterdam.

Ton Wesseling's organizations include Ton Wesseling, Online Dialogue, Help je Klant Holding BV, Team Croco, and OrangeValley. He has also served in influential positions such as Keynote Speaker on Conversion Optimization and Digital Experimentation, author of the Conversion Column, and Founder/Co-owner at Online Dialogue. Ton is an expert in Conversion Optimization, Digital Experimentation, and A/B testing, making him a valuable resource to the entire industry.