Ian MacCorquodale

CRO Specialist @ Pricewise - Expert Shopping Tomorrow - Cognitive Neuropsychologist - CXL

Ian MacCorquodale is a driven professional with a background in Brain & Cognition from the University of Amsterdam.

He is passionate about applying neuroscientific findings to practical scenarios, such as optimizing online persuasion tactics for CRO teams.

Having expanded his skill set at the Neuromarketing academy Neurofied, Ian now focuses on usability, user research, web analytics, and testing.

Currently, Ian is dedicated to optimizing conversion rates and testing hypotheses at Pricewise, with a goal of assisting individuals in managing their fixed monthly expenses.

His educational accomplishments include a Master's degree in Brain & Cognition and a Bachelor of Science in Psychology from the Universiteit van Amsterdam.

Ian has a rich professional history, having worked in roles such as CRO Specialist at Pricewise.nl, Neuropsychologist at Neurofied, and Online Marketing at Het Concertgebouw.

He has also contributed to the field as a Member Expertgroup for Conversion Optimization Shopping Tomorrow and gained experience in statistical analysis during his time as a Psychological Statistics Instructor SPSS at Windesheim.

His diverse background encompasses research internships and hospitality roles, showcasing his adaptability and versatility.