Darcy Kurtz is a visionary business leader and global marketing executive with a passion for delivering results that beat expectations. With experience in small, medium, and large companies, she has mastered the art of balancing strategy with execution to ignite growth and build successful brands. She brings her expertise in global marketing strategy, brand strategy, demand generation, and lead generation to her role as VP of Global Product Marketing at Mailchimp.

Prior to joining Mailchimp, Darcy held senior leadership positions at Sage, OutSystems, Macheen, and Dell, where she transformed global marketing teams to deliver exceptional results. Among her many career highlights, Darcy drove S-curve transformation to re-accelerate growth, transformed a sales enablement team into a demand generation engine to double marketing qualified leads, and launched a global brand with multiple products that became a $3B business in less than two years.

Darcy's segment expertise in small and medium businesses, large enterprises, and consumers is matched by her vertical expertise in software and technology, education, healthcare, not-for-profit, professional services, and human resources, among others. She is also a seasoned expert in martech, mobile technologies, OTT services, app development platforms, human capital management, accounting, financials & ERP, and consumer finance.

Darcy's passion for breaking down internal silos, aligning product strategy with sales, and building trusted relationships have made her a master at P&L management, agency management, direct and channel marketing, M&A strategy and integration, advertising, social media, event strategy, partner alliance management, marketing operations, and product strategy.

Darcy studied BBA in Marketing at Texas State University and has had a successful career in various organizations. Her vast experience spanning over several areas of marketing and business makes her an invaluable resource for companies looking to drive growth and profitability.