Leslie Olsen

Leslie Olsen is the newly appointed Chief Marketing Officer at Ontra, a leading provider of AI-powered legal technology solutions for private capital investment firms.

Background and Experience

Leslie Olsen brings over 20 years of experience as a customer-centric marketing leader, with a focus on delivering profitable growth. Before joining Ontra, she served as the Global Chief Marketing Officer at C2FO, where she led a global rebrand, launched multiple product lines, and built and scaled the enterprise Account-Based Marketing (ABM) program, all of which contributed to strong revenue growth. She has also led marketing teams at Fundbox and Medrio.124

Education

Leslie Olsen holds a B.A. in International Political Economy from the University of Washington and is based in the San Francisco Bay Area.12

Role at Ontra

As Chief Marketing Officer at Ontra, Leslie will oversee strategic marketing for Ontra's Legal Operating System, which leverages artificial intelligence to automate critical legal workflows across fundraising, portfolio investment, and fund operations. Her primary focus will be on expanding the reach of Ontra's solutions to new customers and across its existing customer base, which includes many of the top private equity and venture capital firms globally. She is committed to driving revenue growth and ensuring the marketing function delivers concrete business impact through a deep understanding of the customer, data-driven insights, and hyper-personalization in marketing outreach.123

Approach and Vision

Leslie emphasizes the importance of understanding the market, competitive landscape, and customers. She believes in combining customer empathy with data-driven insights to deliver outstanding results. Her vision for Ontra's marketing efforts includes developing a deeper customer understanding, layering on a comprehensive view of touchpoints to increase conversions, and achieving hyper-personalization in customer communications.3

Personal Motivation

Leslie was drawn to Ontra due to the company's clear and consistent strategy, the energy and excitement of the team, and the opportunity to be part of a company that addresses critical pain points for customers in innovative ways.3