Evelyn Hussain

Evelyn Hussain is an accomplished professional currently serving as the Associate Vice President at The Silk Initiative – A Hotspex Company.1 She is an award-winning creative strategist who leads TSI's design and innovation practice, focusing on transforming data and human-led insights into methodological, meaningful, and measurable innovation engagements.1

Professional Background

Evelyn's career at The Silk Initiative has been marked by steady progression:

• She joined the company in 2014 as a Design Director1
• Promoted to Head of Innovation in January 20191
• Became Director in February 20211
• Elevated to Co Managing Partner in January 20221
• Currently holds the position of Associate Vice President since March 20231

Expertise and Skills

Evelyn is known for her:

• Concept development: She excels in visualizing and applying ideas into tangible executions1
• Human-centered design: Her approach focuses on human interaction in product, technology, or service design1
• Sustainability focus: With an academic background in Sustainable Design and an MBA focusing on Sustainability and Circular Economy, she bridges creative and commercial divides1

Career Highlights

• Brand Strategist of the Year (APAC)1
• Part of TSI's expanding sustainability practice1
• Experience working in Singapore, China, and the UK on brand development, sustainability design, and business strategy2

Evelyn's diverse experience and skills position her as a valuable asset in helping future-proof F&B and lifestyle brands in Asia.1