University of Exeter

Northwestern University - Kellogg School of Management

KEDGE Business School

Minneapolis College of Art and Design

Associate Vice President at The Silk Initiative – A Hotspex Company | Human-centred Innovation | Brand Strategist of the year (APAC)

Skills: Consumer Behavior · Timelines · Presentations · Branding & Identity · Fast-Moving Consumer Goods (FMCG) · Cross-functional Team Leadership · Communication · Health & Wellness · Cross-team Collaboration

The Silk Initiative

Associate Vice President

We are the future-focused insight, strategy, and innovation people.

Asia-Pacific, home to 60% of the world’s consumers, is rapidly changing. Keeping up with these changes, and then making sense of them, is what the TSI team does each day. What’s our secret? 

We’re based in Shanghai, APAC’s new R&D centre, with touchpoints throughout the region. TSI started with a simple premise: to understand Asian consumers, you have to be in Asia. That’s why we set up our headquarter offices in APAC’s new regional hub: Shanghai. Over the past several years, we’ve also developed an extensive network of partners across the region to truly understand consumer trends and market dynamics.  

We’ve answered key questions for brands in our work across Asia-Pacific.    
TSI’s completed work in most major Asian markets, including Australia, China, Hong Kong, Japan, Korea, Malaysia, New Zealand, Singapore, Taiwan, and Thailand. From bringing an Australian live lobster brand to China, through to identifying what the ideal sun care brand looks like for Japan, our regional experience is second to none.

Co Managing Partner

Skills: Timelines · Presentations · Cross-functional Team Leadership · Communication

Director

Head of Innovation

Unilever

Innovation Consultant (MBA Sustainability Consultancy Project)

• Performed initial client assessment and analysis for qualitative and quantitative research
• Conducted quantitative research into how well the organisation searches for innovation ideas
• Performed a qualitative audit into the organisation's capabilities for selecting innovation, capturing ideas, and implementation into process and products.
• Developed insights and recommendations for improvement in the organisation's internal innovation communication process and company culture.

Pendennis Shipyard Limited

Innovation Consultant, Innovation Capture & Company Culture 

• Responsible for creative design for presentation to Executive Office
• Developed strategies for expansion in offering audiology services to more CCGs in the South West
• Proposed solutions to address the NHS funding gap and channels for new revenue through brand development
• Developed preventative care campaign strategy
• Proposed branding strategy to redefine Chime to appeal to younger market

Chime Social Enterprise

Innovation Consultant, Social Entrepreneurship

Consulting Design Director
Managing all aspects of creative design projects

Creative Development
• Conduct competitor’s research pertaining to brand and design aesthetics
• Assist the strategy team in planning and preparing visuals for focus group discussion
• Provide creative vision, execute designs and liaise with clients for briefing and sell creative work
• Responsible for timeline adherence; ensure all design items are completed accurately and timely

Design Director

Design and branding studio in Shanghai that focuses on sustainability

Management & Leadership
• Soliciting new client, draft proposals, plan project schedules, and approximate billable hours
• Client management, establishing schedule, managing projects’ art budget
• Commissioning designers, illustrators, writers and photographers

Creative Development
• Initiate competitors’ research pertaining to brand and design aesthetics
• Conduct brand workshops for implementation of brand platform and defining design strategy
• Coordinated all aspects of production; photo shoots, design and pre-press
• Provide creative vision, art direction, design strategy and execution
• Establish and maintain strong relationships with production vendors
• Negotiate cost-efficient contracts and oversee to meet the highest production standards
• Write and curate articles on sustainability and design for Greenologue’s social media platform

Evelyn Hussain