Evan Starkman

Evan Starkman is the President, CEO, and Founder of The Bait Shoppe, a digital marketing agency based in New York City.12 He founded the company in 2011 and has since grown it into a successful agency with offices in Toronto, New York, Denver, and Los Angeles.2

Starkman has over 11 years of experience in storytelling, content creation, and marketing.1 Under his leadership, The Bait Shoppe has worked with iconic brands such as LYFT, Stella Artois, Amazon, Uber, and Old Navy.1 The company has won awards for best Integrated Marketing Campaign, Best Use of Social Media, Best PR Stunt, and Best Use of New or Emerging Technologies.1

Some key points about Evan Starkman and The Bait Shoppe:

1. The company has grown rapidly, with its bottom line doubling every year since inception.12
2. It remains privately owned with zero outside funding and zero debt.1
3. The Bait Shoppe was named the 125th fastest-growing company in the US by Inc Magazine.2
4. As of 2024, Starkman was recognized as an Industry Innovator by BizBash.3

Starkman's background includes:

• Born in Toronto, Canada
• Valedictorian at Bridgton Academy in North Bridgton, ME
• Graduated summa cum laude from Cornell University in 2007
• Worked as a co-host on MTV LIVE and NBC Family's LOVE TRAP in Canada
• Obtained a Master's Degree in International Conflict Resolution and Negotiation from Tel Aviv University in 20112

Starkman's approach to business emphasizes risk-taking, innovation, and creating meaningful experiences for consumers.2 He believes that experiences are the best predictor of consumer behavior and that brand experiences should turn consumers into advocates.3