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Tamara Pircz
Vice President, Digital Commerce at The Vitamin Shoppe
Tamara Pircz is an experienced e-commerce executive with a strong background in retail and digital commerce. She held the position of Vice President, Digital Commerce at The Vitamin Shoppe from January 2020 to May 2023.1 Her career in the digital retail space spans over 15 years, during which she has developed expertise in customer experience, operational excellence, and driving profitable growth.1
Career Highlights
Current Role::
- AVP, Ecommerce at United Legwear & Apparel Co. (August 2024 - Present)1
Previous Positions::
- Vice President Ecommerce at Ted Baker (May 2023 - August 2024)1
- Vice President, Digital Commerce at The Vitamin Shoppe (January 2020 - May 2023)1
- Senior Director, Ecommerce at The Vitamin Shoppe (August 2019 - January 2020)1
- Director, Digital Merchandising at The Vitamin Shoppe (June 2016 - September 2019)1
Expertise and Approach
Tamara specializes in:
- Customer experience enhancement
- Operational excellence
- Strategic digital roadmap creation
- Data-driven decision-making
- UX/UI optimization
- Performance marketing
- E-commerce operations management
She is known for her strategic prioritization skills and her ability to leverage data-driven insights to optimize performance across all customer touchpoints.1
Leadership Style
As a leader, Tamara focuses on:
- Building empowered, high-performing teams
- Aligning digital goals with brand vision
- Fostering a culture of collaboration and innovation
- Encouraging continuous improvement
Recognition
Tamara was named one of the "2021 Women in Retail's Woman on the Rise" by Women in Retail in March 2021, highlighting her contributions to the digital retail space.1
Education
Tamara holds a Bachelor of Science degree from Rutgers University.1
Throughout her career, Tamara has demonstrated a strong ability to drive impactful results in the e-commerce sector, consistently focusing on enhancing the customer journey and leveraging technology to elevate digital experiences.1